Apr 26, 2022
In Business Forum
It's like putting two brothers to compete! To avoid this, map the specific pain points for each of your niches and create products Business Email List that fit perfectly with them. It complements with actions to humanize the brands to print a unique characteristic to each one of them. This is what Disney does with its various products like Business Email List Disney Channel, Disney XD, Star Channel, etc. Even its theme parks have different essences from each other. As you can see, Disney does not make its brands compete directly, but manages its Business Email List according to the tastes of its target audiences and makes them complementary. Examples of companies with successful diversification strategies Uber The chauffeured transportation service giant carried out a Business Email List horizontal diversification strategy by launching the Uber Eats platform. Although it Business Email List a different need, the company uses the same technological and operational resources to provide both services. Samsung Founded Business Email List as a product import-export company, today Samsung is a success story of conglomerate diversification strategies. Among its various lines of business are consumer electronics, biotechnology, construction, finance and mobile telephony, among others. Moz started as a Business Email List blog and online community where SEO specialists shared their research and ideas. After transforming into a consulting firm, Moz diversified vertically and is today one of the most widely used SEO tools in digital Business Email List marketing. conclusion Diversification strategies serve to mitigate risks, make better use of resources thanks to synergies and enter new markets to boost the growth of your business in complex environments such Business Email List as the ones we live in. In this crusade, building strong and differentiated brands is key to communicating the value proposition, increasing the chances that the new product will be well received and preventing it from competing with other brands within your portfolio. Would you like to learn Business Email List how to create a strong brand?